How important do you think a website is for your practice or business?
I know quite a few people in the Wellness Industry (chiropractors, acupuncturists, doctors, nurses, other body workers) several of whom are my colleagues, who do not think they need a website or much of a web presence because they are so ‘hands on’ in their practice.
They have either no interest, and many times no real understanding or knowledge of why they should have a website or what it can do for them.
And today with Social Media being the buzz, folks often feel that if they have profiles on places like Linked In and Facebook – that is enough for their online presence.
Here are 3 reasons why professionals need a website:
1. Your Image
–If a professional in private practice, group practice, or business does not have a website, it looks, well, unprofessional.
–Prospective clients and even referring professionals can get a good sense of who you are and what you offer with a website. You can ‘share your essence’ on your website, and ‘build your image’ with photos of you, images, and your words.
2. You are ‘Searchable’
You are much more easily searchable and found when you have a website. A good thing to think about when you set up your site is the person who will be sitting at their computer with a challenge or problem that you have the answer to – and they go to Google and they search for a practitioner in a certain area to help them with their problem – such as….
–Acupuncture in Denver
–Energy Healing in Los Angeles
–Healing Touch in Philadelphia
–Health Coaching in Miami
–Massage Therapy in Boston
This is also important for professionals who teach training classes or offer events or group opportunities. People look for trainings online and even if you are an independant instructor for a program, a website can still serve you very well.
3. Build Your Database
This is the ‘gold’ in marketing, and a website is the best way to collect names and email addresses of people who are interested in what you have to offer and want to stay on your radar and who you can turn into customers or clients. You can easily build a following with a website (even a one page website) if it is set up correctly.
Websites, or even just the ‘one page site’ (landing page), are the ‘new business card’ and a must have if you want to move forward with the rhythm of doing business in the world – any kind of business – even if you have an in-person, face to face, hands on practice.
Want to learn more about this and how you can get very far with just a one page website?
Then join me at ‘RISE’ my 3 Day LIVE Event
May 6 – 8th in Mt. Laurel NJ (20 minutes from Phila)
Here is what I’m covering in those 3 days:
–Mindset, Energy, and Money
–Purpose, Passion, and Products
–Reaching Ideal Clients
–Anatomy of a Successful Website
–Your Internet Marketing Toolbox
–Communicate and Stay on People’s Radar
–Creating Info-Products
–Using Video marketing to Amplify Your Online Presence
–Controlling your Schedule and Self Care
–Creating Your Systematized Master Marketing Plan
And we’re going to have awesome fun (full time DJ and Musical Fashion Show one night with professional models and some others you might know)!
Here is the link to learn more – Really! scroll down the page and read the wonderful offerings!!
Tags: marketing, social media, wellness industry, wellness professionals
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