3 Ways to Find Meaning in Your Marketing

Whether you are a coach, healer, healthcare professional or healing arts practitioner – we’re all faced with the same issue when it comes to building our businesses and practices – we must do online marketing if we want to grow!

And, for most ‘spiritually-based, solo-entrepreneurs’ we still shy away from the ole ‘sales and marketing thing’ – yuk! We would much rather be practicing our skill and healing art and not sitting in front of the computer trying to get folks to download the free offer at our website!

But if we can find ‘meaning’ to what we do in our ‘marketing’, it can shift the energy to where we may actually LOVE spitting out those Facebook posts and sending off that ‘essential oil’ tip to our list……….

Here are 3 ways that I’ve had to connect these dots of ‘meaning and marketing’ to go beyond making marketing palatable – but to making it fun, and well – meaningful!

1 – Recognize that what we are doing in our marketing is just like what we are doing in our practice – we are ‘assessing needs‘. In marketing we ‘assess the needs‘ of the market – so that we can use our skills and tools to address the needs, just like we ‘assess the needs’ of our clients and help them as well. We are wired to help – and that wiring DOES resonate with marketing!

2 – Make a point of getting feedback from your prospects and clients about ‘those emails’ that you send out often, that you are AFRAID to send because you think it’s too frequently. Dig into how they really feel (this is best done in person as an ‘informal’ survey) – and I betcha you will see how people on your list APPRECIATE that you sent that email as a reminder to jump on their teleseminar – even though you sent 3 the two days before that – you will see that most people are grateful for your communications – because they don’t have to go back and look for the stuff! So you needn’t sit in fear thinking that they ‘won’t like you’.

3 – Use your marketing experiences to exercise your “I’m not attached to what people think of me” muscle. Most service professionals want to ‘lay low’ on marketing their services because they don’t want to seem too pushy and appear salesy – because they are afraid of what people will think. It’s always so interesting to me when I see this because the same exact folks work hard at ‘not being in ego’ in their healing art – but they sure slip back into ego when the marketing hat comes back on. Entrepreneurship has so much to offer in the self growth arena – and this is one place to let ‘self growth’ rip! (that is rip the word, not RIP the acronym for Rest in Peace!)

Here’s to ‘meaning in your marketing’ and in your life all around!

Tags: entrepreneurship, healthcare professional, Online Marketing