Nine Ways to Market Your Holistic Business in a Tough Economy

Now, more than ever, healers, coaches, fitness experts,
meditation, yoga and Pilates teachers, health care professionals
and small business owners, have a huge opportunity to
grow their practices and businesses easily and inexpensively.

If there was ever a time for the holistically-oriented business owner or service professional to thrive, it is now. While some people see tough times and challenging conditions, others see opportunity and potential for growth. Whichever perspective you have (and hopefully it is the latter), you can apply the Nine Ways listed below to easily and inexpensively market yourself, get lots of exposure, accelerate your business growth, and make more money.

There are several reasons why this is a prime climate in which you can boost your business. . .

–In an economic downturn people rethink their values. Although money is of
primary importance, people begin to pay more attention to their health and quality of life. They look for ways to improve their health and life. Holistic health professionals, healing arts practitioners, coaches, yoga teachers and the like, offer services that are in high demand.

–Conventional structures and systems are crumbling and new ones are rebuilding.
We’ve been witnessing huge changes in corporations all across the board in the industries of health, finance, education, politics, and religion. We find ourselves in the midst of a paradigm shift where a more holistic philosophy is surfacing. New structures are already being built upon this new foundation.

–There is an incredible opportunity now for leaders to emerge who embrace this new philosophy in these industries and step forward, shine, and make a huge difference in our world. Are you one of those leaders?

–We have a brand new government Administration in this country. The theme of beginnings, newness, and fresh starts is ringing throughout the land. This Administration is showing signs of embodying a more holistic and integrative approach which creates a platform of support for aligned thinkers. Interestingly, they have already been using new marketing tools (some of which are mentioned in the Nine Ways listed below) to enroll the support of all Americans.

These “Nine ‘Cutting Edge’ Ways to Market Your Holistic Business in a Tough Economy” will help you get your messages and your work out in front of the people who are looking for you and your services – both online and offline, AND these same techniques can help bring in additional sources of income:

1 – Start a blog and write about who you are, your services or products. You can do this even if you don’t have a website, and many blogs are free to create and maintain.

2 – Create community gatherings that meet every month at a restaurant or designated location. You can share tidbits of your expertise with folks interested in your topic. A popular online forum to make this happen easily and inexpensively is “Meet Up” (www.meetup.com).

3 – Offer mentoring or coaching in your area of expertise. There are many people who want to add to their own skill set to enhance their work. When you offer your mentoring or coaching services you attract people who want to learn from you and will pay you for it. You can run your coaching programs on the phone or through the internet.

4 – Start an online newsletter (also known as an “ezine” which is short for “electronic magazine”). This will start getting your name out on the internet.

5 – Run free teleseminars and open them up to anyone – clients, students, customers, prospects.
People will jump on this opportunity and share it with their friends and their own networks.

6 – Create an educational event with your colleagues. Put together a “Wellness Day” or a half day program where you and your colleagues present your work.

7 – Make your own informational products. With internet technology getting more intuitive for the common user, it is easier now than it ever has been to make your own CDs, DVDs, and ebooks to market yourself and make money.

8 – Get active in Social Networking. Having a presence and interacting on Facebook and LinkedIn are two easy, fun, and inexpensive ways for you to get exposure.

9 – Teach adult education classes on your topic at local community colleges and high schools.

Tags: holistic business, Holistic health professionals