More ‘Wellness Women’ are Building Their Businesses Authentically

More and more women like yourselves are starting up businesses or practices, especially those who are in service professions (Nurses Healers Coaches Therapists etc.). They are finally getting the sense that they can still do the work they love and be independent – AND make great money!

Why? Because there is a HUGE need out there for your:

–coaching
–advocacy
–navigation
–training
–healing
–support
…………..in many areas of life, and with all the modalities, that you offer.

People are paying more attention to the ‘Wellness Modalities’ that you offer, and health care systems are jumping on the band wagon to make these offerings available to their community – but many times the ‘red tape’ in the systems restrict what and how they make things available….Enter YOU!

It’s a win /win for you and the people out there looking for your services.

First of all, by having your own business / practice, you don’t need a ‘job’ to work and share the care you have to offer – AND you can have more of a flexible lifestyle when working for yourself.

When people get to know you and what you offer, they see that they can get personalized attention and have someone ‘follow their progress and care’ closely.

So here are the gaps that need to be filled in (for you to have smashing success)…………

–YOU getting yourself out there to let people know you are available with your services
–YOU embracing the ‘new model’ of sharing yourself authentically
–YOU learning the skills, techniques, and tools to make this all happen

Business and marketing these days are operating under a ‘new model’ which has been emerging since the evolution of the internet. It’s not only a part of our everyday life but our every waking hour (and sleeping hour if you are leveraged online!).

This ‘new model’ of business and marketing lends itself to an ‘authentic’ style and it’s perfect for women.

Women are more connected to the meaning and the ‘why’ behind their business, and consequently put much of themselves – their ‘authentic’ selves, into what they do.

Women, just like anyone else, have a huge opportunity today to create a business / practice that they love (or expand one they have) and operate it from the internet. Especially if they are packaging information / services / coaching / consulting etc.

One of the most important parts of creating or building a business is passion, and when this fundamental element is paid attention to (vs. creating or expanding a business for money or other reasons that have less meaning), there is an energy that is created that fuels tremendous growth.

Here is a strategy that is extremely effective (which most women don’t use as a strategy because it’s a natural process)….

…one of the most powerful ways women can build their businesses or practices authentically, is for them to use their challenging life experiences and share how they’ve overcome the challenges so that they can model, mentor, and make money from something that most people would never want to talk about.

When her personal success story is combined with her other offerings (healing modalities for example) it is a potent formula for success – because it is authentic and real.

People LOVE to work with folks who have walked in their shoes and can understand and embrace where they are in a life circumstance.

I’ve taught this concept for years in my Healing Touch and Holistic Nursing classes – and now we see that this can be also utilized in marketing materials and personal ‘story’.

I call this "The Wound that becomes the Gift to the World" – and now I see that it wraps back around to ‘Her, the Wounded Healer’ who can share it with the world through a business or a practice, and through it live an empowered independent prosperous life.

Tags: healing touch, Holistic Nursing, service professions, Wellness Modalities