Healers and other professionals in the Wellness industry still occasionally get a bad rap in conventional health care circles among both professionals and consumers. The holistic services we offer, no matter how effective, are not always taken seriously and often relegated to ‘hippiedom’. (def. hippiedom – state or quality of being a hippie) Hippies, born […]…
Is this you? You do A LOT of things – you offer many modalities in your practice or business and you are so confused about what to offer in your marketing – so you just never get started! OMGosh. I hear this ALL TOO OFTEN. It goes something like this: "Well, I do so many […]…
Did you know one of the fastest ways to increase your income is to change the model of HOW you offer your services? Are you still offering your services, scheduling, and charging your clients by the hour? Did you ever consider moving from the ‘hourly’ model to the ‘package model’? This ‘idea’ is one of […]…
Most Wellness Professionals and service providers are wired to think primarily about giving great service or care to their clients and not necessarily toward strategizing how to increase their income. But the truth is they have a bottom line just like any other business and need to approach it as such. Having structures in place for marketing is […]…
How important do you think a website is for your practice or business? I know quite a few people in the Wellness Industry (chiropractors, acupuncturists, doctors, nurses, other body workers) several of whom are my colleagues, who do not think they need a website or much of a web presence because they are so ‘hands […]…
Have you ever ‘multi-task’d’ when it really worked for you? Like you were “in the flow?” It’s been said “if you ever want something done, ask the busiest person you know!” – because busy people, and multitask’rs get things done. I think back to when I was in an “intense training mode” to become a […]…
(This little story of mine is one example why nurses, massage therapists, and other wellness professionals need to learn how to market!!) Three months ago I was getting out of my car in Whole Foods parking lot and I heard someone say to me "I like your license plate! I use those same essential oils!" […]…